Author Archive
Analytics
“Social Sentiment Index” from IBM: Understanding your sentiments
The IBM Social Sentiment Index uses advanced analytics and natural language processing technologies to analyze large volumes of social media data in order to assess public opinions. The Index can identify and measure positive, ...
Events
International Conference on Advanced Data Analysis, Business Analytics and Intelligence@IIMA 2013
Indian Institute of Management Ahmedabad has announced the 3rd international conference dedicated to advanced data analysis, business analytics and business intelligenceto be held in 2013 April.
Analytics
Fraud Analytics: How it saved for Santam
Fraud is a big problem for many businesses and can be of various types. Inaccurate credit applications, fraudulent transactions (both offline and online), identity thefts and false insurance claims are some examples of this pro...
Analytics
Implications of Big Data
.We are drowning in data, and tweets, posts and video are not the structured data that fits well into relational databases for traditional querying. As a result, big data simply requires a new way of thinking about how to stor...
Analytics
Why we need Big Data
Big data is a new avenue in Information Technology where data sets can grow so large that they become awkward to work with using traditional database management tools. Thus, the need for new and more tools, frameworks, hardware...
Analytics
Gist of MR Analytics
Marketing research analytics is the practice of measuring, managing and analyzing marketing performances to maximize its effectiveness and optimize return on investment. Mastering marketing analytics allows marketing profession...
Analytics
Key Performance Indicators for E Commerce Sites
The performance of the e commerce sites is dependent on many criteria or indicators. Some of the criteria are listed here so that we can have better understanding of the indicators related to the overall performance.
Analytics
Conjoint Analysis: Simple but Crucial
The main objective behind using conjoint analysis is to find out what combination of a limited number of attributes influences decision making most. It is tested by marketing research companies directly on people.
Analytics
Sentiment Analysis: Touching the emotions
Material such as e-mails, blogs, wikis, chat rooms, forums and other such informal documents contain a large amount of data, often reflecting opinions and experiences that would be of value for many. The fast-growing mountain o...
Analytics
What the heck is Business Analytics !!!
Business analytics provide insight into how to improve a business. Business analytic applications use or extract data from the central data warehouse and either formulate an interactive analytical process by providing access to...
