Digital
Analytics
Nielsen improves online advertisement analytics with vizu
With the recent acquisition of Vizu, Nielsen improves its online and cross-platform advertising campaign measurement and advertising solutions, by adding real-time online effectiveness measurement. This acquisition is a continu...
Analytics
Mobile Avatar of Google Analytics
Google Analytics, the company's service for tracking and analyzing Web traffic, is going to be available in mobile version. Google has made announcement regarding the enhancements to its analytics service, a series of reports c...
Analytics
Curious case of analytics politics
Google Analytics in Cuba could not be accessed on Tuesday and people were encountered with a message referring people to a website for the US Treasury Department Office of Foreign Asset Control. Cubadebate branded the move by G...
Analytics
HP innovates Apache Big Data
HP AppSystem for Hadoop aims to be the first enterprise-ready appliance for scale-out Hadoop workloads. AppSystem combines HP Converged Infrastructure with Vertica 6 to deliver big data processing and real-time analytics.Apache...
Analytics
“Social Sentiment Index” from IBM: Understanding your sentiments
The IBM Social Sentiment Index uses advanced analytics and natural language processing technologies to analyze large volumes of social media data in order to assess public opinions. The Index can identify and measure positive, ...
Analytics
Alcatel-Lucent and Online Video Analytics
Alcatel-Lucent's AppGlide is the commercially available service that looks at the relationship between a range of video data sources, combining data from video player plug-ins, QoE agents and CDN assets to deliver a holistic vi...
Analytics
Proactive Analytics Suite from Allot
Allot Communications Ltd. a leading supplier of service optimization and revenue generation solutions for fixed and mobile broadband service providers worldwide, today announced the expansion of its Proactive Analytics suite t...
Analytics
“To be or not to be” on Facebook : GM Story
GM dropped its Facebook ads because they were less effective than other options such as Google’s AdSense,. Facebook’s ads garner about half the clicks per page view, a measure of effectiveness, compared with the average website...
Analytics
Sports Analytics, Injury and IBM
Predictive analytics has become an integral part of the sports world. The project between the Leicester Tigers and IBM is part of a growing trend among all types of organizations to uncover hidden patterns in data in order to p...
Analytics
Moneyball Analytics
The new movie Moneyball (and the book on which it is based) extol the virtues of employing nontraditional thinking and measurement in major league baseball.Oscar-nominated film Moneyball has inspired a data revolution of sorts ...
