Analytics
Analytics
Why we need Big Data
Big data is a new avenue in Information Technology where data sets can grow so large that they become awkward to work with using traditional database management tools. Thus, the need for new and more tools, frameworks, hardware...
Analytics
Gist of MR Analytics
Marketing research analytics is the practice of measuring, managing and analyzing marketing performances to maximize its effectiveness and optimize return on investment. Mastering marketing analytics allows marketing profession...
Analytics
Matlab Data Analysis: Cheat Codes
Matlab Data Analysis Codes and Commands for various Statistics and Analytical Techniques.Following post covers basic codes which would be useful to run data analysis on Matlab tool.
Analytics
Data Analysis in SPSS Quick Book
SPSS stands for Statistical Package for Social Science.General Purpose of SPSS is to used as Statistical Software.Following post takes us all quickly through common statistical techniques:How to perform in SPSS.
Analytics
Key Performance Indicators for E Commerce Sites
The performance of the e commerce sites is dependent on many criteria or indicators. Some of the criteria are listed here so that we can have better understanding of the indicators related to the overall performance.
Analytics
Conjoint Analysis: Simple but Crucial
The main objective behind using conjoint analysis is to find out what combination of a limited number of attributes influences decision making most. It is tested by marketing research companies directly on people.
Analytics
Sentiment Analysis: Touching the emotions
Material such as e-mails, blogs, wikis, chat rooms, forums and other such informal documents contain a large amount of data, often reflecting opinions and experiences that would be of value for many. The fast-growing mountain o...
Analytics
Fraud Analytics in Telecom: SAVIOR of Bad Times
Global Telecommunications industry estimate the fraud to be one of the most acute and persistent problems.Estimates of yearly fraudulent losses run up to $10 million according to industry reports.
Analytics
What the heck is Business Analytics !!!
Business analytics provide insight into how to improve a business. Business analytic applications use or extract data from the central data warehouse and either formulate an interactive analytical process by providing access to...
Analytics
Text Mining: The Maverick Tools
Unstructured data is abundant in most organizations but to date has not been tapped as a source of business intelligence. Free-form text, audio, and video are the most common forms of unstructured data. Recent advances in compu...