Analytics
Analytics
The Paradigm Shift in Consumerism
Business organisations are incorporating the consumers’ knowledge in the various processes through the help of customer relationship management and knowledge management tools. In the knowledge economy, the consumers or the end ...
Analytics
Revolutionizing with Balanced Scorecard
The idea behind the balanced scorecard is to give decision makers a performance measurement and planning tool that is easy to understand and focused, and that can help the company link its strategic plan with key performance in...
Analytics
Applications of HR Analytics
HR managers look for getting an insight into how the organization's competitiveness and performance has changed over a period with respect to the employee’s performances. They would like to measure and analyze how their departm...
Analytics
CRM in Internet Era
In the Customer Relationship Management Strategy over internet, we can use new rules and the new tools offered by e-commerce to satisfy our customers. The Internet can enable and empower the customer relationship management str...
Analytics
Performance Measures in Marketing
Marketing performance measurement is used to describe the analysis and improvement of the efficiency and effectiveness of marketing. Marketers are trying hard to measure marketing performance in the various endeavors of marketi...
Analytics
Financial analytics: Do we need it Really?
Financial analytics is a process by which the various internal and external business finance information is leveraged to create intelligent reports. Financial analytics is increasingly finding popularity among companies that ar...
Analytics
Understanding Market Share & Sizing
Market sizing is done to quantify and validate the business opportunity in order to paint a compelling and defensible picture of that opportunity for stakeholders,Investors,Management,Partners,Customers & Market Analysts / Pres...
Analytics
Data Processing in SAS:How & Why
For Data Analysis in SAS,first of all we should know how a SAS Program relates to data which is very much like a Surgeon (You!) getting ready with his surgery-kit (your SAS Program) and the so-called Patient is our Data.So we n...
Analytics
R Beginner’s Quick Book Part-2
Continuation to the Part-1 of R's Quick Book,covering Regression,ANOVA,Logistic Regression,Classification Trees & Cluster Analysis. Also provides Code Snippets which can be directly used in R tool for running mentioned techniques.
Analytics
Multidimensional Scaling (MDS)
Multidimensional scaling (MDS) provides the researcher with a spatial representation of data that can facilitate interpretation and reveal relationships.Multidimensional scaling (MDS) provides the researcher with a spatial repr...
