Marketing
Analytics
Online Analytics Training Program from Aryng
Aryng, a Silicon Valley based Analytics training and consulting company has launched a series of online courses to address the training needs of business professionals, especially for individuals from marketing and product func...
Analytics
Marketing analytics wave is on roll in India
The Indian marketing analytics industry is expected to grow from its present value of $200 million to $1.2 billion in 2020 at a compounded annual growth rate of 25 per cent. NASSCOM, in association with AbsolutData Research and...
AP News
IDC says: Analytics market will remain strong
The evolving industry would see some more specialised services and offerings. IDC has predicted that analytics customers can see a rapid rise in the number of super-specialized analytic products that would target the specific b...
Analytics
Entertainment giant Rovi enters ad analytics arena
Rovi Corporation has launched Rovi Analytics, a new reporting tool that provides extensive metrics to enable agencies and brands to comprehensively measure TV advertising buys. Providing critical measurements including uniques,...
Analytics
Yahoo in Big Data Race with Genome
Genome, is designed to help companies deliver more targeted online advertising and marketing campaigns. Genome is scheduled to become available in July and will let online advertisers sift through and analyse massive amounts of...
Analytics
Gist of MR Analytics
Marketing research analytics is the practice of measuring, managing and analyzing marketing performances to maximize its effectiveness and optimize return on investment. Mastering marketing analytics allows marketing profession...
Analytics
The Paradigm Shift in Consumerism
Business organisations are incorporating the consumers’ knowledge in the various processes through the help of customer relationship management and knowledge management tools. In the knowledge economy, the consumers or the end ...
Analytics
Performance Measures in Marketing
Marketing performance measurement is used to describe the analysis and improvement of the efficiency and effectiveness of marketing. Marketers are trying hard to measure marketing performance in the various endeavors of marketi...
Analytics
Understanding Market Share & Sizing
Market sizing is done to quantify and validate the business opportunity in order to paint a compelling and defensible picture of that opportunity for stakeholders,Investors,Management,Partners,Customers & Market Analysts / Pres...
