Fractal Analytics Ltd. provides analytics solutions in the areas of customer acquisition, retention, value enhancement, risk management, and marketing optimization. It offers CRM analytics, marketing mix modeling, business analysis, consumer insights, risk analytics, and customer lifetime value solutions. The company also provides modeling and analysis for various issues, including credit scoring, behavioral scoring, pricing, valuations, and predicting customer behavior; data management services, which comprise building custom data models, performing data transformation and cleansing, and creating transformation engines; and text mining services. It serves telecom, auto, high-tech, intranet, financial services, insurance, retail, and CPG industries in the United States, Canada, Latin America, India, South Korea, Taiwan, and Australia.
Fractal Analytics as they say differentiates themselves by the smart talented skillset with deep expertise across domains developed over the past decade. Their services can be delivered as:
(a) an extension of client’s in-house analytics team to accelerate results
(b) a consultant to conceptualize and define the solutions that business and functional users need
(c) a research lab to bring the latest technologies to solve new Big Data business problems
(d) a strategic partner to operationalize, scale and institutionalize use of analytics for better data-driven decisioning throughout the organization.
Headed under the leadership of Srikanth Velamakanni, company has established itself among the top analytics companies in India.
Solution Portfolio of Fractal Analytics consists of Industry Solutions for Verticals:CPG,Financial Services,Insurance,Retail.
Their clients are among the Fortune 100 companies like in Financial Services they cater Top 2 global payment network companies,a large retail bank;in Insurance industry,clients are Top 5 Property & Casualty Insurance Company ,Fortune 500 Health Insurance,Leading Global Insurance Company and similarly in CPG,Retails sectors as well.
Fractal has been listed as Top 20 KPO by Black Book of Outsourcing,which strengthens its off-shore consulting capabilities.