Hyper-Personalisation at Scale: How AI is Changing the Game

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As customers expect increasingly relevant and timely experiences, traditional marketing systems — built around static segments and manual workflows — are struggling to keep up. This session explores how autonomous AI agents, behavioural intelligence, and real-time decision systems are being used to build self-optimising, hyper-personalised user journeys at scale.

Whether you're a data scientist, marketer, or product leader, this session will offer fresh perspectives and actionable insights on designing AI-first user experiences.

Key Takeaways:

  • Design Patterns for Hyper-Personalisation
  • Autonomous Agents in User Journey Optimization
  • Behavioural Intelligence at Scale
  • Cross-Channel Orchestration Using Feedback Loops
  • Practical Insights from Production-Grade AI Systems

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