OpenEngage: Build a complete AI Driven Marketing Engine

  • BeginnerLevel

  • 863+Students Enrolled

  • 1 HrDuration

  • 4.5Average Rating

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About this Course

  • Discover how LLMs enhance personalization, optimize customer engagement, and automate marketing workflows.
  • Gain hands-on skills in AI-driven customer journey building & campaign management.
  • Explore OpenEngage features like data capture, tracking, and multi-channel delivery.

Learning Outcomes

Harness AI for Marketing

Learn how LLMs enhance personalization & minimize human effort.

Engaging Customer Journey

Develop hands-on skills to design AI driven, personalized campaigns

Master OpenEngage Tools

Learn data capture, AI personalization, and multi-channel delivery.

Who Should Enroll

  • Marketing & CRM Professionals – Learn to integrate AI tools for better customer engagement
  • Business Analysts & IT Experts – Enhance strategies with AI-driven marketing solutions and real time tracking.
  • Students & Researchers – Build a strong foundation in AI personalization & digital marketing.

Course Curriculum

Explore a comprehensive curriculum covering Python, machine learning models, deep learning techniques, and AI applications.

tools

  1. 1. How LLMs can revolutionize Current marketing system?

  2. 2. How OpenEnage helps in marketing?

  3. 3. Addressing the limitations of First version of AI driven marketing Engine

  1. 1. Different Components of OpenEngage

  2. 2. Hands On: Build an evolved version of OpenEngage

Meet the instructor

Our instructor and mentors carry years of experience in data industry

company logo
Gyan Prakash Tripathi

Senior Strategy Manager

Gyan, a Master in Computer Science from IIT BHU, specializes in solving business challenges with data science, ML, and analytics. At Analytics Vidhya, he drives data-driven decisions, oversees data strategies, and automates reporting processes.

Get this Course Now

With this course you’ll get

  • 1 Hour

    Duration

  • Gyan Prakash Tripathi

    Instructor

  • Beginner

    Level

Certificate of completion

Earn a professional certificate upon course completion

  • Globally recognized certificate
  • Verifiable online credential
  • Enhances professional credibility
certificate

Frequently Asked Questions

Looking for answers to other questions?

OpenEngage is an AI-driven marketing engine that leverages advanced data capture, real-time behavior tracking, generative AI, and more to create highly personalized customer journeys.

Yes, the course includes hands-on projects where you can practice creating and executing personalized marketing campaigns as emaila, ensuring you gain practical skills that can be applied immediately in your career.

AI-driven personalization tailors each communication to the individual, leveraging real-time data and generative AI, whereas traditional methods often rely on one-size-fits-all or broadly segmented messages.

Challenges include managing vast amounts of data, ensuring privacy and compliance, aligning AI outputs with brand voice, and overcoming the technical barriers of integrating advanced tools into current systems.

Yes, you will receive a certificate of completion after successfully finishing the course and assessments.

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