Posted June 5, 2012 by RhoBeta in Media

PG Certificate in Market Research and Data Analytics


Mudra Institute of Communications, Ahmedabad (MICA) in association with Ivory Education has now launched the one year online Post Graduate Certificate in Market Research and Data Analytics (PGCMRDA).This program focuses on building a strong foundation in Market Research & Data Analytics for entry-level to mid-level professionals. It will also cover the application of data analytical tools to assist strategic decision making. The program leans on practical and conceptual approaches that will be addressed through the sophisticated data analytic software. It aims at providing good understanding and hands-on experience of the application of appropriate data analytic tools that are imperative in making effective decisions. The program will give an overview to develop the strategies based on the findings from data for managing organization. It will create a working knowledge of the research industry, the role of analytics and its relationship to strategy building.

The programme is scheduled to begin early July this year.  Graduates in any subject from a recognized university are eligible to apply for the programme.  The classes will be held on weekends.This one year program intends to set a benchmark for those who aspire to excel in this field. Entire approach of this program is to impart domain expertise in Market Research & Data Analytics. It will follow a step-by-step approach where theoretical concepts will be followed by case studies and practical implementations. Sessions are designed to be interactive and participative.    Program Participants will be encouraged to use statistical packages for working on hands-on case studies. The program also covers usage of SPSS and SAS including writing SAS codes and deriving output.The program, to commence from July 1 2012 is designed to be interactive and participative keeping in mind the needs of the industry. To be eligible for the PGCMRDA applicants should hold a graduate degree from a recognized university. The classes for this course will be conducted during the weekends and the course fee is Rs 85,000.


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