Proactive Analytics Suite from Allot
Allot Communications Ltd. a leading supplier of service optimization and revenue generation solutions for fixed and mobile broadband service providers worldwide, today announced the expansion of its Proactive Analytics suite to include granular usage insights such Facebook applications traffic, ad network performance or content publishers popularity. In addition, the release features new segmentation capabilities based on device, interest, usage and location, designed for marketing management. With Behavior and Web Analytics, operators can now easily spot trends and identify specific needs of different subscriber segments such as iOS users, light/heavy users, and movie lovers. Advanced, usage-based segmentation enables operators to introduce value-based service plans, better targeted advertising campaigns, revenue-sharing content partnerships, and customer retention activities.
Taking the guesswork out of business and strategic planning, Allot Proactive Analytics receives OTT usage and subscriber data collected by Allot Service Gateway and operator systems such as CRM, data warehouses, and advertising platforms. It then shapes the data it into a full complement of actionable insights that help decision makers from engineering to management personalize their offering and identify potential new revenue streams.
“Some operators are already enjoying the early-movers advantage on service differentiation and monetization through value-based pricing,” commented Andrei Elefant, vice president of Marketing and Product Management at Allot Communications. “We have been working closely with our customers on pricing innovation. These new segmentation tools, combined with the performance of the Allot Service Gateway, are the engines required for operators to evolve their network monetization models.”
Allot Communications Ltd. (NASDAQ: ALLT) is a leading provider of intelligent IP service optimization and revenue generation solutions for fixed and mobile broadband operators and large enterprises. Allot’s rich portfolio of solutions leverages Dynamic Actionable Recognition Technology (DART) to transform pipes into smart networks that can rapidly and efficiently deploy value added Internet services. Allot’s scalable, carrier-grade solutions provide the visibility, topology awareness, security, application control and subscriber management that are vital to managing Internet service delivery, enhancing user experience, containing operating costs, and maximizing revenue in broadband networks.