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4 Free Must-Use Analytics Tools for Social-Media Marketers – Entrepreneur

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Entrepreneur

 News from Web
4 Free Must-Use Analytics Tools for Social-Media Marketers
Entrepreneur
Through the use of effective analytics tools, businesses can get a clear picture of how users are interacting with their posts to gain a better understanding of what works and what doesn’t. Here are a few popular so…
Posted: December 19, 2014, 11:17 am

Fujitsu’s customers come big data samba dancing – The Register

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The Register

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Fujitsu’s customers come big data samba dancing
The Register
Fujitsu is helping its customers get up (and down again) on the big data dance floor and do the analytics samba with an integrated bundle of HW and SW and services called PRIMEFLEX for Hadoop (PfH – our initials) to save custo…
Posted: December 19, 2014, 9:31 am

Game Analytics picks up a $5.5 million Series A – ArcticStartup


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Game Analytics picks up a $5.5 million Series A
ArcticStartup
Game Analytics doesn’t need much explanation, they’re one of those companies that do what they say on the box with a free game analytics platform for developers. Now they’ve announced they’ve picked up a $5.5 million Series A raised by B…
Posted: December 19, 2014, 8:34 am

How big data can change the music industry – VentureBeat

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VentureBeat

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How big data can change the music industry
VentureBeat
Since big data can reveal consumers’ motivation behind their music choices, connecting social context with its consumer behavior, data can also reveal the “music DNA” for specific demographics. In other words, these are the combinati…
Posted: December 19, 2014, 4:01 am

Do Analytics Matter for B2B Marketers? – CMSWire

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CMSWire

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Do Analytics Matter for B2B Marketers?
CMSWire
The webinar-based marketing solutions provider based its findings on a survey distributed last month to 221 US-based B2B marketers experienced with marketing analytics. Redshift Research administered the survey and ON24 released the results today.

Posted: December 18, 2014, 7:59 pm

Do Analytics Matter for B2B Marketers?

B2B marketers use analytics and gain value from them in their campaigns and marketing programs, a survey released today claims.

But earlier this year, another study claimed otherwise. It found only about a third of organizational projects include marketing analytics. And it further claimed there…

Posted: December 18, 2014, 7:37 pm

Big Data, Smaller Wage Gap? – Wired

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Wired

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Big Data, Smaller Wage Gap?
Wired
Analytics and microtargeting aren’t just for retailers and politicians — they can help us grow the ranks of executive women and close the gender wage gap. Employers analyze who clicked on internal job postings, and we can pursue qualified women who …

Posted: December 18, 2014, 6:56 pm

Test drive: IBM Watson Analytics free beta – Computerworld

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Computerworld

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Test drive: IBM Watson Analytics free beta
Computerworld
Watson Analytics aims to bring natural language understanding to data work. That means you don’t need to structure a proper query in some specialized language to find relationships and patterns in your data; likewise, there’s no …
Posted: December 18, 2014, 6:51 pm

Mobile Analytics Company Mixpanel Raises $65M Round With An $865M … – TechCrunch

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TechCrunch

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Mobile Analytics Company Mixpanel Raises $65M Round With An $865M
TechCrunch
Mixpanel, which describes itself as offering “the most advanced analytics platform ever,” is announcing that it has raised $65 million in new funding. That round comes entirely from previous investor Andreess…
Posted: December 18, 2014, 5:11 pm

How Google Analytics Can Make Cross Device Marketing Easier

In an early post on tag management systems, I noted how these systems would provide a great flexibility in measuring customer behavior in the growing information anywhere and anytime environment. Laptops with Wi-Fi access have supplanted desktops in sales popularity, while mobile devices are as e…

Posted: December 18, 2014, 4:21 pm

Prediction for 2015: The Fall of People, Process and Technology

2014 18 December Strike thumb 320x240 26827 News from WebI don’t know how many more years I’ll be able to keep it up — every year I try to make predictions that are unique, bold and a little bit against the grain. Last year I predicted the rise of lefties, two years ago I went with big data finding an Andy Warhol all of its own. This year I’m going ext…

Posted: December 18, 2014, 3:55 pm

Big Data Analytics: Time For New Tools – Insurance & Technology


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Big Data Analytics: Time For New Tools
Insurance & Technology
But why is the business looking to capture and analyze big data in the first place? The top driver, cited by 48% of respondents using or planning to deploy data analytics, BI, or statistical analysis software, is finding correlations acr…
Posted: December 18, 2014, 3:29 pm

Is Teradata Buying its Way into Big Data Leadership?

Teradata is serious about big data. In fact, when it comes to Hadoop, it wants to be the one-stop shop for its large customer base. Aside from making its existing products more powerful and more capable, it recently strengthened its support partnerships with independent Hadoop distro providers Ma…

Posted: December 17, 2014, 11:36 pm

How Big Data, Business Intelligence and Analytics Are Fueling Mobile … – Forbes


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How Big Data, Business Intelligence and Analytics Are Fueling Mobile
Forbes
You can’t separate successful mobile application development from either data or analytics. Consumers demand immediate insight into their “mobile moments” — exact points in time where context and real-time data fuels de…
Posted: December 17, 2014, 9:42 pm

Private or Public: Different Stories from Dell, HubSpot

2014 17 December public%20vs.%20private thumb 320x240 26798 News from Web

How’s Dell doing after going private a little more than a year ago?

We don’t know. It’s private. The PC giant took the private route in an historic $24.9 billion buyout last year called the biggest in tech since the Great Recession.

But it’s not being all hush-hush, of course. It has plans, we’re…

Posted: December 17, 2014, 7:38 pm

SAP and Sports: A Perfect Match

In 2014, SAP demonstrated the power of SAP HANA by bringing sports facts and analysis to more than 50 million fans. This year, the company also supported sports teams and players with analytics software to make them play, run and ride better — and win.
Posted: December 17, 2014, 4:00 pm

Using Benchmark Reporting In Google Analytics

Any coach of a sports team at the start of a season will tell you that he wants his team to reach the championship. Reaching that pinnacle means benchmarking your team’s performance.

In the digital marketing world, managers who use Google Analytics are starting to feel a bit more like a sports co…

Posted: December 17, 2014, 3:52 pm

Banking in an age of transformation

usha srikanth ibm5104 320x198 News from Web

Analytics in Banking has become the key focus area for banks around the world. From the last decade where the transformation focus was around core systems and channels there has been a subtle shift to…

Posted: December 15, 2014, 6:21 am

FreshDirect Stocks Up on Data to Deliver Customized Experiences

DM News talks to FreshDirect about their use of technology, including SAS’ analytics to maintain customer engagement and deliver more relevant experiences.
Posted: December 11, 2014, 5:00 am

Blueocean Market Intelligence launches digital intelligence solutions in India

Blueocean Market Intelligence, a global analytics and insights firm, launched two digital intelligence solutions for the Indian market. These products will help organizations improve customer segmentation,…

Posted: December 10, 2014, 6:03 am

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