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The Eight Most Common Big Data Myths – INSEAD Knowledge (blog)

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INSEAD Knowledge (blog)

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The Eight Most Common Big Data Myths
INSEAD Knowledge (blog)
The hype surrounding “Big Data” does businesses a disservice by making it all look much too easy. Data analytics and “Big Data” promise to revolutionise marketing. Most companies are sitting on tonnes of data from v…
Posted: March 6, 2015, 7:30 pm

Caterpillar Invests in Chicago-Based Analytics Company Uptake – Chicago Inno

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Fortune

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Caterpillar Invests in Chicago-Based Analytics Company Uptake
Chicago Inno
“We are at a unique time in history—analytics are enabling insights that are changing the way entire industries work,” added Keywell. “Uptake is at the front of this evolution. Our platform takes massive data provided…
Posted: March 6, 2015, 7:01 pm

Broncos hire Mitch Tanney as director of football analytics – DenverBroncos.com (blog)


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Broncos hire Mitch Tanney as director of football analytics
DenverBroncos.com (blog)
Before working in a similar capacity with the Chicago Bears from 2013-14, Tanney served as manager of football products and sports analytics for STATS LLC, a leading sports technology, data and content company. Wor…
Posted: March 6, 2015, 6:05 pm

Are The Spurs Leading The Way On Sports Analytics? – WBUR

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WBUR

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Are The Spurs Leading The Way On Sports Analytics?
WBUR
The M.I.T. Sloan Sports Analytics Conference named the Spurs the “Best Analytics Organization” and gave team manager R.C. Buford a lifetime achievement award. So when we’re talking about analytics, what do we mean? And are the Spurs really…
Posted: March 6, 2015, 3:38 pm

The Year of the Predictive Marketer

2015 06 March Punxsutawney Phil thumb 320x240 28336 News from Web

Welcome to 2015: The Year of the Predictive Marketer.

In the year ahead, CMOs will need to not only build and foster teams that are data-savvy, but they will also need to embrace advancements in data analytics as core to their strategy and decision-making.

It’s not an option — it’s a need for survi…

Posted: March 6, 2015, 3:11 pm

1 kidney donor triggers 6 transplants, thanks to big data and generosity – fox4kc.com


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1 kidney donor triggers 6 transplants, thanks to big data and generosity
fox4kc.com
That may sound like an esoteric adage, but when Zully Broussard selflessly decided to give one of her kidneys to a stranger, her generosity paired up with big data. It resulted in six patients receiving transplants….
Posted: March 6, 2015, 2:46 pm

GE’s Big Data Software Accelerates Power Outage Recovery – Data Center Knowledge

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Data Center Knowledge

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GE’s Big Data Software Accelerates Power Outage Recovery
Data Center Knowledge
Of course, outage recovery can never be done fast enough, so there is always pressure to find ways to speed up the process, and the utility industry is increasingly looking to big data analytics tech…
Posted: March 6, 2015, 1:04 pm

What the Fed really thinks – The Economist (blog)

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The Economist (blog)

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What the Fed really thinks
The Economist (blog)
Big data indeed. Since 1977 the Fed has operated under a “dual mandate” from Congress to “promote effectively the goals of maximum employment, stable prices, and moderate long-term interest rates”. That sounds like three things, bu…
Posted: March 6, 2015, 8:33 am

Databricks Aims To Become The Platform For Big Data – Forbes

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Forbes

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Databricks Aims To Become The Platform For Big Data
Forbes
“Databricks is predicated around the idea and the mission to make big data simple,” says the company’s co-founder and CEO, Ion Stoica. The company was founded in 2013 by the team that created and continues to drive Apache Spark, the m…
Posted: March 5, 2015, 9:56 pm

Big data, meet dumb data: How CMOs are driving value from data (report) – VentureBeat

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VentureBeat

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Big data, meet dumb data: How CMOs are driving value from data (report)
VentureBeat
Whatever industry you’re in — from retail to finance or consumer packaged goods (CPG) to consumer tech — the insights gleaned from big data can predict purchasing patterns, improve products and services, …
Posted: March 5, 2015, 7:22 pm

You, Too, Can Be A Data Scientist, Courtesy of Airbnb

2015 15 March airbnb thumb 320x240 28323 News from Web

No, Airbnb won’t be providing you with a bunch of clean data sets and algorithms when you arrive at your destination. But the rental lodging site is doing something that will delight analysts a whole lot more.

Today it announced that it is open sourcing Airpal, an internally developed web-based q…

Posted: March 5, 2015, 7:08 pm

Want Google Love? Then Make Your Site Mobile Friendly

No one has to tell you that mobile is one of the most important concepts in the digital landscape. Americans now spend 60 percent of their digital media time on mobile, according to comScore, an Internet analytics company.

If that’s not enough of an incentive to persuade you to create a mobile-fr…

Posted: March 5, 2015, 7:00 pm

Unstructured Data: The Other Side of Analytics – Forbes


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Unstructured Data: The Other Side of Analytics
Forbes
Everyone is obsessed with “analytics.” I cannot keep up with what the technology pundits and consultants are telling me about analytics, no matter how hard I try. (I just Googled “big data analytics” and got 107,000,000 results in 0.29 seconds.)…
Posted: March 5, 2015, 5:04 pm

Netbiscuits Claims Update Addresses Your Content Marketing Challenges

Netbiscuits, a provider of analytics tools for the mobile web, has added a tool to its web analytics platform that “goes beyond traditional analytics.”

Netbiscuits CEO Daniel Weisbeck told CMSWire the update offers insight about website visitor behavior — information marketers can use to hone the…

Posted: March 5, 2015, 11:00 am

New Salesforce Tool Can Help You Get Personal With 1M People

2015 5 march scott mccorkel thumb 320x240 28292 News from Web

Big data presents a big challenge for marketers: How can you personalize your email, mobile and web messages when you’re reaching out to a million potential customers — or 10 million?

It’s hard to get personal in a crowd like that.

Several marketing technology vendors have tackled that challeng…

Posted: March 5, 2015, 10:00 am

IBM Buys Denver Startup, Wants to Make Its Supercomputer Even Smarter

IBM has acquired AlchemyAPI, a Denver startup that boasts it makes sense of the world’s unstructured data. The company, a pioneer in artificial intelligence-based (AI) text analysis, offers a cloud platform that helps companies analyze text, images and video.

IBM said the buy will give its Watson…

Posted: March 4, 2015, 8:30 pm

Gartner’s Look at Advanced Analytics Vendors: Are You Using a Winner?

2015 4 March looking at you thumb 320x240 28267 News from Web

Hats off to Gartner for resisting the temptation to call Advanced Analytics “Analytics 3.0” because no one knows what that means. Some say that 3.0 suggests “analytics for all,” referencing “all” as average workers.

Advanced Analytics, by Gartner’s definition, are anything but that, according to …

Posted: March 4, 2015, 6:12 pm

Big Data Demands Big Computing

Guest column from Keith Collins about how big companies need big computing and big analytics to make big data a valuable asset.
Posted: March 2, 2015, 5:00 am

Turkey’s Enerjisa Chooses SAS To Improve Customer Data And Analytics Platform

The SAS Data Management solution is helping Turkey power company Enerjisa to reach their long-term vision for customer intelligence and analytics.
Posted: February 26, 2015, 5:00 am

Loyalty Club Uses Data Analytics to Send Pitches That Hit the Target

CIO.com reports on Club Premier’s use of SAS analytics to enhance its loyalty program.
Posted: February 25, 2015, 5:00 am

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