Hiptype is the new Ycombinator Kid: analytics for e-books
A new ambitious project for tapping the e-book market is under pipeline from the ycombinator backed company Hiptype. This company has developed a pluggin to track the ebook reading behavior of the readers and study their reading habits. This attempt has been made to understand the intricacies of the ebooks market and provide fruitful idea to the publishers of the book. Although there are n numbers of ebook readers from the Big Giants like Amazon, Kobo, Apple ,Barnes and Noble and others Hiptype provides a scope for the original publishers to understand the behavior of the readers . For instance number of people visiting the Book virtually, number of people buying it, and number of people actually reading to end could be known from the pluggins developed by Hiptype. The data collected has a need of Big Data platforms to analyze further.
At present there are lot of privacy challenges associated with it , according to the company the readers will be fully informed about the each and every information exchange process. The company has assured about the privacy of the readers and said it would be done without revealing the real identity of the reader. As many critics has called it as spying; the company has opened doors for further conversation related to privacy. Although it is still not clear whether the company is going to introduce any incentives or not but the innovation would be of a great boon to the publishers. If the venture gains popularity Hiptype would be known as the Google analytics for the Ebooks.