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Posted April 1, 2012 by Team AnalyticpediA in Analytics
 
 

DATA MINING:The Concept


The Behind Motivation


Necessity is the mother of invention. —Plato

Data mining has attracted a great deal of attention in the information industry and in society as a whole in recent years, due to the wide availability of huge amounts of data and the imminent need for turning such data into useful information and knowledge.

Data mining can be viewed as a result of the natural evolution of information technology. The database system industry has witnessed an evolutionary path in the development of the following functionalities:data collection and database creation, data management (including data storage and retrieval, and database transaction processing), and advanced data analysis (involving data warehousing and data mining).

 The abundance of data, coupled with the need for powerful data analysis tools, has been described as a data rich but information poor situation. The fast-growing, tremendous amount of data, collected and stored in large and numerous data repositories, has far exceeded our human ability for comprehension without powerful tools. As a result, data collected in large data repositories become “data tombs”—data archives that are seldom visited. Consequently, important decisions are often made based not on the information-rich data stored in data repositories, but rather on a decision maker’s intuition, simply because the decision maker does not have the tools to extract the valuable knowledge embedded in the vast amounts of data. In addition, consider expert system technologies, which typically rely on users or domain experts to manually input knowledge into knowledge bases. Unfortunately, this procedure is prone to biases and errors, and is extremely time-consuming and costly. Data mining tools perform data analysis and may uncover important data patterns, contributing greatly to business strategies, knowledge bases, and scientific and medical research. The widening gap between data and information calls for a systematic development of data mining tools that will turn data tombs into “golden nuggets” of knowledge.

WHAT IS DATA MINING-The Definition


Statistics at scale and speed-Darryl Pregibon

Simply stated, data mining refers to extracting or “mining” knowledge from large amounts of data.

According to Gartner-”Data mining is the process of discovering meaningful new correlations, patterns and trends by sifting through large amounts of data stored in repositories, using pattern recognition technologies as well as statistical and mathematical techniques.”

 Many people treat data mining as a synonym for another popularly used term, Knowledge Discovery from Data, or KDD. Alternatively, others view data mining as simply an essential step in the process of knowledge discovery. Knowledge discovery as a process consists of an iterative sequence of the following steps:

1. Data cleaning (to remove noise and inconsistent data)

2. Data integration (where multiple data sources may be combined)

3. Data selection (where data relevant to the analysis task are retrieved fromthe database)

4. Data transformation (where data are transformed or consolidated into forms appropriate for mining by performing summary or aggregation operations, for instance)

5. Data mining (an essential process where intelligent methods are applied in order to extract data patterns)

6. Pattern evaluation (to identify the truly interesting patterns representing knowledge based on some interestingness measures)

7. Knowledge presentation (where visualization and knowledge representation techniques are used to present the mined knowledge to the user)

 Data Mining—On What Kind of Data?


In this section, we examine a number of different data repositories on which mining can be performed. In principle, data mining should be applicable to any kind of data repository, as well as to transient data, such as data streams. Thus the scope of our examination of data repositories will include relational databases, data warehouses, transactional databases, advanced database systems, flat files, data streams, and theWorld Wide Web. Advanced database systems include object-relational databases and specific application-oriented databases, such as spatial databases, time-series databases, text databases, andmultimedia databases. The challenges and techniques of mining may differ for each of the repository systems.

 Classification of Data Mining Systems


Data mining is an interdisciplinary field, the confluence of a set of disciplines, including database systems, statistics, machine learning, visualization, and information science.Moreover, depending on the data mining approach used, techniques from other disciplines may be applied, such as neural networks, fuzzy and/or rough set theory, knowledge representation, inductive logic programming, or high-performance computing. Depending on the kinds of data to be mined or on the given data mining application, the data mining system may also integrate techniques from spatial data analysis, information retrieval, pattern recognition, image analysis, signal processing, computer graphics, Web technology, economics, business, bio-informatics, or psychology.

Data mining systems can be categorized according to various criteria, as follows:

 Classification according to the kinds of databases mined: A data mining system can be classified according to the kinds of databases mined. Database systems can be classified according to different criteria (such as data models, or the types of data or applications involved), each of which may require its own data mining technique. Data mining systems can therefore be classified accordingly.

Classification according to the kinds of knowledge mined: Data mining systems can be categorized according to the kinds of knowledge they mine, that is, based on data mining functionalities, such as characterization, discrimination, association and correlation analysis, classification, prediction, clustering, outlier analysis, and evolution analysis. A comprehensive data mining systemusually providesmultiple and/or integrated data mining functionalities.

Classification according to the kinds of techniques utilized: Data mining systems can be categorized according to the underlying data mining techniques employed. These techniques can be described according to the degree of user interaction involved (e.g. autonomous systems, interactive exploratory systems, query-driven systems) or the methods of data analysis employed (e.g., database-oriented or data warehouse– oriented techniques, machine learning, statistics, visualization, pattern recognition, neural networks, and so on). A sophisticated data mining system will often adopt multiple data mining techniques or work out an effective, integrated technique that combines the merits of a few individual approaches.

Classification according to the applications adapted: Data mining systems can also be categorized according to the applications they adapt. For example, data mining systems may be tailored specifically for finance, telecommunications, DNA, stock markets, e-mail, and so on. Different applications often require the integration of application-specific methods. Therefore, a generic, all-purpose data mining system may not fit domain-specific mining tasks.

 Major Issues in Data Mining


Mining methodology and user interaction issues: These reflect the kinds of knowledge mined, the ability to mine knowledge at multiple granularities, the use of domain knowledge, ad hoc mining, and knowledge visualization.

Mining different kinds of knowledge in databases: Because different users can be interested in different kinds of knowledge, data mining should cover a wide spectrum of data analysis and knowledge discovery tasks, including data characterization, discrimination, association and correlation analysis, classification, prediction, clustering, outlier analysis, and evolution analysis (which includes trend and similarity analysis). These tasks may use the same database in different ways and require the development of numerous data mining techniques.

Interactive mining of knowledge at multiple levels of abstraction: Because it is difficult to know exactly what can be discovered within a database, the data mining process should be interactive. For databases containing a huge amount of data, appropriate sampling techniques can first be applied to facilitate interactive data exploration. Interactive mining allows users to focus the search for patterns, providing and refining data mining requests based on returned results. Specifically, knowledge should be mined by drilling down, rolling up, and pivoting through the data space and knowledge space interactively, similar to what OLAP can do on data cubes. In this way, the user can interact with the data mining system to view data and discovered patterns at multiple granularities and from different angles.

Incorporation of background knowledge: Background knowledge, or information regarding the domain under study, may be used to guide the discovery process and allow discovered patterns to be expressed in concise terms and at different levels of abstraction. Domain knowledge related to databases, such as integrity constraints and deduction rules, can help focus and speed up a data mining process, or judge the interestingness of discovered patterns.

Data mining query languages and ad hoc data mining: Relational query languages (such as SQL) allow users to pose ad hoc queries for data retrieval. In a similar vein, high-level data mining query languages need to be developed to allow users to describe ad hoc data mining tasks by facilitating the specification of the relevant sets of data for analysis, the domain knowledge, the kinds of knowledge to be mined, and the conditions and constraints to be enforced on the discovered patterns. Such a language should be integrated with a database or data warehouse query language and optimized for efficient and flexible data mining.

Presentation and visualization of data mining results: Discovered knowledge should be expressed in high-level languages, visual representations, or other expressive forms so that the knowledge can be easily understood and directly usable by humans. This is especially crucial if the data mining system is to be interactive. This requires the systemto adopt expressive knowledge representation techniques, such as trees, tables, rules, graphs, charts, crosstabs, matrices, or curves.

Handling noisy or incomplete data: The data stored in a database may reflect noise, exceptional cases, or incomplete data objects.When mining data regularities, these objects may confuse the process, causing the knowledge model constructed to overfit the data. As a result, the accuracy of the discovered patterns can be poor. Data cleaning methods and data analysis methods that can handle noise are required, as well as outlier mining methods for the discovery and analysis of exceptional cases.

Pattern evaluation—the interestingness problem: A data mining systemcan uncover thousands of patterns. Many of the patterns discovered may be uninteresting to the given user, either because they represent common knowledge or lack novelty. Several challenges remain regarding the development of techniques to assess the interestingness of discovered patterns, particularly with regard to subjective measures that estimate the value of patterns with respect to a given user class, based on user beliefs or expectations. The use of interestingness measures or user-specified constraints to guide the discovery process and reduce the search space is another active area of research. Performance issues: These include efficiency, scalability, and parallelization of data mining algorithms.

Efficiency and scalability of data mining algorithms: To effectively extract informationfrom a huge amount of data in databases, data mining algorithms must be efficient and scalable. In other words, the running time of a data mining algorithm must be predictable and acceptable in large databases. Froma database perspective on knowledge discovery, efficiency and scalability are key issues in the implementation of data mining systems. Many of the issues discussed above under mining methodology and user interaction must also consider efficiency and scalability.

Parallel, distributed, and incremental mining algorithms: The huge size of many databases, the wide distribution of data, and the computational complexity of some data mining methods are factors motivating the development of parallel and distributed data mining algorithms. Such algorithms divide the data into partitions, which are processed in parallel. The results from the partitions are then merged.Moreover, the high cost of some data mining processes promotes the need for incremental data mining algorithms that incorporate database updates without having to mine the entire data again “fromscratch.” Such algorithms perform knowledge modification incrementally to amend and strengthen what was previously discovered.

Issues relating to the diversity of database types:

Handling of relational and complex types of data: Because relational databases and data warehouses are widely used, the development of efficient and effective data mining systems for such data is important. However, other databases may contain complex data objects, hypertext and multimedia data, spatial data, temporal data, or transaction data. It is unrealistic to expect one system to mine all kinds of data, given the diversity of data types and different goals of data mining. Specific data mining systems should be constructed for mining specific kinds of data. Therefore, one may expect to have different data mining systems for different kinds of data.

Mining information from heterogeneous databases and global information systems: Local- and wide-area computer networks (such as the Internet) connect many sources of data, forming huge, distributed, and heterogeneous databases. The discovery of knowledge from different sources of structured, semistructured, or unstructured data with diverse data semantics poses great challenges to data mining. Data mining may help disclose high-level data regularities in multiple heterogeneous databases that are unlikely to be discovered by simple query systems and may improve information exchange and interoperability in heterogeneous databases. Web mining, which uncovers interesting knowledge about Web contents, Web structures, Web usage, and Web dynamics, becomes a very challenging and fast-evolving field in data mining.

The above issues are considered major requirements and challenges for the further evolution of data mining technology. Some of the challenges have been addressed in recent data mining research and development, to a certain extent, and are now considered requirements, while others are still at the research stage. The issues, however, continue to stimulate further investigation and improvement!!

 

 

 

 

 

 

 

 

 

 

 

 


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