Entertainment giant Rovi enters ad analytics arena

Rovi Corporation has launched Rovi Analytics, a new reporting tool that provides extensive metrics to enable agencies and brands to comprehensively measure TV advertising buys. Providing critical measurements including uniques, impressions, and time spent, Rovi Analytics is designed to drive greater accountability for advanced TV advertising campaign performance. This new service would extends robust measurement capabilities from service provider set-top boxes as well as connected television and video devices, providing extensive campaign performance reports for agencies and advertisers that buy inventory on the Rovi Advertising Network.

The advanced reporting capabilities can combine census-level measurement with key metrics such as uniques, impressions, clicks, time spent, video views and user actions within micro-sites, to provide a comprehensive view of campaign results across the multiple digital platforms Rovi serves. These key performance metrics, which can be filtered by a range of criteria including daypart and geography, will enable advertisers to clearly measure the effectiveness of advanced TV ad units.

The Rovi Advertising Network targets advertisers, agencies and brand marketers, and provides highly scalable, measurable, and interactive TV advertising options that are tightly integrated into consumers’ entertainment search and discovery experience. Used by leading brands including BT, Carnival, Channel 4, Ladbrokes, Red Bull TV, and Twentieth Century Fox, the Rovi Advertising Network enables marketers to reach millions of TV viewers at a point of high receptivity

About the parent Organisation

Rovi Corporation is focused on revolutionizing the digital entertainment landscape by delivering solutions that enable consumers to intuitively connect to new entertainment from many sources and locations. The company also provides extensive entertainment discovery solutions for television, movies, music and photos to its customers in the consumer electronics, cable and satellite, entertainment and online distribution markets. These solutions, complemented by industry leading entertainment data, create the connections between people and technology, and enable them to discover and manage entertainment in an enjoyable form.