Posted May 27, 2012 by Team AnalyticpediA in Analytics

Mobile Ads by Airtel: Opportunity for CRM

Airtel analyticpedia
Airtel analyticpedia

Bharti Airtel has announced its entry into the mobile advertising (m-Advertising) segment, in India. With this launch of services , Airtel will empower advertisers to connect with their potential customers in a targeted and personalized fashion through their mobile phones. The platform is designed to meet all the essential demands of advertisers such as inventory management, campaign management, reporting and analytics.

Airtel’s m-advertising platform will enable advertisers to land their message in a simple, effective manner in an increasingly complex media environment. Through Airtel’s m-Advertising platform, advertisers will be able to leverage multiple communications outlets and tools such as mobile internet (WAP), Messaging services and Airtel digital TV to engage their audiences. It will not only create opportunities for increasing brand saliency but also conversions using technologies such as mobile couponing for segments such as youth and smartphone users. With this platform, companies can also extend their access to the rural audience with voice solutions.

India’s mobile advertising market currently is valued at over Rs.100 crore and is expected to reach Rs.144 crore by 2013, according to a report jointly published by the Internet and Mobile Association of India and research firm IMRB.With the mobile advertising market poised to grow by more than 40 per cent over the next few years, Airtel with its technology, scale and customer intelligence is placed uniquely to leverage this growing medium. With the growing ad services in the mobile format there is a pressing need to collect and analyze the giant real time databases. It will open up a new frontiers in the field of m-Analytics and m-Intelligence.

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