Dashboards
Analytics
Entertainment giant Rovi enters ad analytics arena
Rovi Corporation has launched Rovi Analytics, a new reporting tool that provides extensive metrics to enable agencies and brands to comprehensively measure TV advertising buys. Providing critical measurements including uniques,...
Analytics
Revolutionizing with Balanced Scorecard
The idea behind the balanced scorecard is to give decision makers a performance measurement and planning tool that is easy to understand and focused, and that can help the company link its strategic plan with key performance in...
Analytics
CRM in Internet Era
In the Customer Relationship Management Strategy over internet, we can use new rules and the new tools offered by e-commerce to satisfy our customers. The Internet can enable and empower the customer relationship management str...
