Techniques
Analytics
Yahoo in Big Data Race with Genome
Genome, is designed to help companies deliver more targeted online advertising and marketing campaigns. Genome is scheduled to become available in July and will let online advertisers sift through and analyse massive amounts of...
Analytics
Conjoint Analysis: Simple but Crucial
The main objective behind using conjoint analysis is to find out what combination of a limited number of attributes influences decision making most. It is tested by marketing research companies directly on people.
Analytics
Sentiment Analysis: Touching the emotions
Material such as e-mails, blogs, wikis, chat rooms, forums and other such informal documents contain a large amount of data, often reflecting opinions and experiences that would be of value for many. The fast-growing mountain o...
Analytics
Fraud Analytics in Telecom: SAVIOR of Bad Times
Global Telecommunications industry estimate the fraud to be one of the most acute and persistent problems.Estimates of yearly fraudulent losses run up to $10 million according to industry reports.
Analytics
What the heck is Business Analytics !!!
Business analytics provide insight into how to improve a business. Business analytic applications use or extract data from the central data warehouse and either formulate an interactive analytical process by providing access to...
Analytics
Text Mining: The Maverick Tools
Unstructured data is abundant in most organizations but to date has not been tapped as a source of business intelligence. Free-form text, audio, and video are the most common forms of unstructured data. Recent advances in compu...
Analytics
The Paradigm Shift in Consumerism
Business organisations are incorporating the consumers’ knowledge in the various processes through the help of customer relationship management and knowledge management tools. In the knowledge economy, the consumers or the end ...
Analytics
CRM in Internet Era
In the Customer Relationship Management Strategy over internet, we can use new rules and the new tools offered by e-commerce to satisfy our customers. The Internet can enable and empower the customer relationship management str...
Analytics
Multidimensional Scaling (MDS)
Multidimensional scaling (MDS) provides the researcher with a spatial representation of data that can facilitate interpretation and reveal relationships.Multidimensional scaling (MDS) provides the researcher with a spatial repr...
Analytics
Correlation is not causation :Essential Dose
"just because two things correlate does not necessarily mean that one causes the other... correlation is not causation"
