AbsolutData Research & Analytics

AbsolutData began its journey in 2001 in New Delhi, India, with its 3 co- founders, Anil Kaul, Suhale Kapoor and Sudeshna Datta. Since then, the company has grown exponentially, doubling its team size, clients and revenues every year. Today, AbsolutData boasts of over 220 employees, more than 40 global clients and 4 global operations. The company is headquartered in the San Francisco Bay Area in California with operations located at Gurgaon, India and sales offices in New York and Los Angeles.

AbsolutData enables its clients to leverage the power of intelligent analytics to drive superior business results. It helps its clients turn their data assets, including customer information, into actionable insights that drive their strategic and day-to-day business decisions.

AbsolutData’s offerings can be categorized under 3 broad heads: Market Research – Full Service & Modular,  Advanced Marketing Analytics,  Online Data Collection Services.

AbsolutData is serves clients across various business domains such as CPG, retail, financial services, media/entertainment, technology, healthcare, automobiles and consulting. AbsolutData partners with its clients to fill this gap by providing trained and cost-effective resources for analytical needs such as data management and enrichment, segmentation, reporting, dash-boarding, predictive modeling and simulation. This allows its clients to free up internal resources to focus on business implications of the analytics and insights, communicating business actions to internal clients as well as on execution.

It provides effective “marketing intelligence” that helps clients solve their business problems. Clients can come to AbsolutData with pre existing internal data, or ask its experienced Market Research Group to collect fresh data after conducting thorough customer surveys. The analysts will rigorously analyze the data using advanced techniques and develop models to come up with critical business insights. With AbsolutData, the client gets access to a pool of over 150 analysts who are highly experienced in creating customized solutions for a range of business decisions regarding price optimization, new product introduction, market mix modeling and churn reduction, among others.

Its fanatical focus on delivering impactful analytics and superior client service has been recognized by a number of external organizations. AbsolutData was named as one of the Top 10 Companies for Outsourcing Marketing Analytics by IAOP (International Association of Outsourcing Professionals) in 2010. It has been featured twice among Deloitte Technology Fast 50 India and Deloitte Asia -Pacific 500.

As a research and analytics service provider, what sets AbsolutData apart is a refreshingly different approach it adopts. With it, the clients get the envisioning and guidance of highly qualified market research professionals and consultants all through the research process, coupled with competitive advantages of offshore operations. The first point of contact at AbsolutData is its front end in the US – a highly distinguished senior management team with rich consulting and research backgrounds. This team understands the business problems, and plans the most appropriate research designs customized for the client’s requirements. In other words, the entire research design and planning is done by industry experts, with over 15 years of experience in delivering complex research solutions.

The research design is then passed on to its operations team. At its offshore operations hub, AbsolutData ensures that a pool of highly skilled and efficient analysts combine their knowledge and expertise to collect and organize the client’s data and apply cutting edge analytical techniques to derive key insights.

The final stage in its research process is sharing of the end results with key recommendations. This is where its team of senior experts in the US comes back in to the picture, using their experience and knowledge to put together a meaningful report, with actionable insights and key recommendations that are targeted at bringing specific solutions to the business problems.