Author Archive
Analytics
PayPal’s Way :Leading with Analytics
According to recent news PayPal processes 60% of web transactions, Google is the fastest payment gateway, and some unlucky surfer had to wait over 92 seconds for his online purchase to complete.PayPal is by far the biggest paym...
Analytics
New Small Business Credit Index
The Experian/Moody's Analytics Small Business Credit Index tracks how businesses are faring over a period of time compared with a base point, with the first quarter of 2011 being equal to 100. The key factors that comprise the ...
Analytics
“To be or not to be” on Facebook : GM Story
GM dropped its Facebook ads because they were less effective than other options such as Google’s AdSense,. Facebook’s ads garner about half the clicks per page view, a measure of effectiveness, compared with the average website...
Analytics
Sports Analytics, Injury and IBM
Predictive analytics has become an integral part of the sports world. The project between the Leicester Tigers and IBM is part of a growing trend among all types of organizations to uncover hidden patterns in data in order to p...
Analytics
MIT Sloan Sports Analytics Conference: A new horizon
The fascinating MIT Sloan Sports Analytics Conference which took place in Boston this year was a celebration of the number crunchers and obsessive compulsive fans of sports statistics. Panelists, researchers, and attendees disc...
Analytics
Moneyball Analytics
The new movie Moneyball (and the book on which it is based) extol the virtues of employing nontraditional thinking and measurement in major league baseball.Oscar-nominated film Moneyball has inspired a data revolution of sorts ...
Analytics
Adobe releases all in one Digital Analytics Suite
At Adobe’s annual Digital Publishing Summit, Adobe Systems Incorporated today announced a series of groundbreaking new features for Adobe Digital Publishing Suite (DPS) that will allow media companies and corporate publishers t...
Analytics
Collaborative Course for Analytics
Kelley School of Business of Indiana University has introduced year-long certificate programmes in business analytics and global strategy in collaboration with IIM Lucknow. The two graduate-level certificate programmes, in part...
Analytics
Online Ad Analytics is the new revolution!!!
Facebook's new analytics are designed to make paid advertisers - retailers more than others, perhaps - feel better about their spends. The social platform announced today that, in the coming weeks, its Ads Manager dashboard wil...
Analytics
Twitter Adopts the Google Way
Micro-blogging site Twitter has acquired social-media analytics company Hotspots.io according to a notice on the Hotspots.io website.. Hotspots’ staff would join Twitter’s revenue engineering team which would focus on developin...
